A fresh approach to brand identity.
We create memorable brand identities with depth and a broad range of consistent assets in order to increase customer awareness and recognition.
Brand Identity Brief
The foundation of any successful brand identity project is a well written design brief. In collaboration with the client, we establish the key objectives for the project together with any other relevant information that may affect the way we approach it.
Competitor & Market Research
Every business operates in a unique marketplace. We take time to explore trends and styles to ensure that your brand identity is both suitable and distinctive.
At the core of a brand identity is the logo. This may be purely typography or it may be predominantly graphic. Regardless of the details, the main objective of any logo is to distill the characteristics and qualities of a business into its simplest and most visually appealing form.
Beyond the logo, we consider a number of other visual assets in order to create brands that are distinctive, flexible and consistent. These may include (but are not limited to) typography, colour palette, imagery, illustration and iconography.