Google Shopping Ads, previously known as Product Listing Ads (PLAs), are a paid advertising solution for eCommerce platforms.
In short, Google Shopping Ads have a 3 core element structure – Image, Product Title and Price – which helps promote online stock of physical and virtual goods.
Although Google Shopping Campaigns are hosted via Google Ads platform together with Search Campaigns and Display Campaigns, you cannot run PLAs just through Google Ads account.
For Shopping Campaign to run on Google, you need:
- A Google Ads Account
- A Merchant Centre Account
- A Shopping Product Feed
It does require some amount of effort and know-how in order to set up Google Shopping Campaigns and make them profitable for your venture.
Having said that, whether you own a single product online shop, or you manage thousands of products that come in multiple variants of brand, size, colour etc., Google Shopping Ads can deliver high returns on your advertising spend.
The Minty Digital team have been managing Google Shopping Campaigns and Google Shopping Product Feeds for a number of eCommerce brands, therefore we have plenty of experience. We have provided an end to end shopping ads management service from research stage to optimisation and, after that, measurement.
In addition, our unique system allows us to quickly identify problems with existing data feeds, troubleshoot via Merchant Centre and connect optimised feeds with strategically structured campaign models built in Google Ads account.