Frequently Asked Questions

FAQs: Digital Marketing


Digital Marketing incorporates all types of marketing initiatives towards people using the Internet, be it on their computers, tablets or smartphones. Digital Marketing focuses on channels such as Search Engines (e.g: Google), Social Media (e.g: Facebook), e-mail, websites, and apps.
In short, he/she takes care of all the digital marketing strategies needed for a product or service to be seen and reach its prospects. A digital marketer will develop and implement the best strategy for your product, after consulting with you and understanding your business model. At Minty Digital we take care of everything from helping you understand your target audience, to developing creative strategies for reaching it and monitoring the results.
Definitely. Even if you sell construction site supplies or work to develop a mobile app that will disrupt the way people go to the gym, your business should be visible online. Otherwise, you deny your business access to the media used by a majority of customers to find information and research goods.
As often as possible. A website that goes for a long period with no updates or new content is likely to perform unwell and not bring in any new leads or customers.
Content Marketing is that segment of Digital Marketing that involves the creation and sharing of educational or entertaining bits of content in the form of blogs, social media posts or videos, for the purpose of generating brand awareness, traffic, leads, and sales. Content Marketing is not intended to directly promote the product/service, but to stimulate interest in a certain area and make people return to the website.
It depends on the strategy you choose to adopt. At this given moment, a blog is by far the easiest and most effective way to put out interesting content that will help you drive more people on your website and help with its ranking.
This is where our help comes in hand. We’ll help you better understand your target persona and the type of content that will help your business best. As a rule of thumb, it’s important to create interesting content that people will find useful, which leads to question number two: how often should you create new content? Since it’s important to create high-quality content, it comes down to how much you want to invest in relevant pieces being put out.
Search Engine Optimization (SEO) is the ensemble of efforts and tactics used onsite and offsite to help your content be present as high on a specific Search Engine as possible. This aims to improve the quantity and quality of your traffic and eventually hook some customers in an organic way.
Most of the web traffic is generated by search and those that find your website by way of search have a greater degree of buying intent.
While SEO involves organic search, PPC does the complete opposite. It stands for pay-per-click and it’s a way of buying web traffic and reaching out to possible customers. Advertisers pay a fee for each time one of their ads is clicked on.