Archives: Faq


What is PPC?

While SEO involves organic search, PPC does the complete opposite. It stands for pay-per-click and it’s a way of buying web traffic and reaching out to possible customers. Advertisers pay a fee for each time one of their ads is clicked on.

What is SEO?

Search Engine Optimization (SEO) is the ensemble of efforts and tactics used onsite and offsite to help your content be present as high on a specific Search Engine as possible. This aims to improve the quantity and quality of your traffic and eventually hook some customers in an organic way.

What is Content Marketing?

Content Marketing is that segment of Digital Marketing that involves the creation and sharing of educational or entertaining bits of content in the form of blogs, social media posts or videos, for the purpose of generating brand awareness, traffic, leads, and sales. Content Marketing is not intended to directly promote the product/service, but to stimulate

What does a digital marketer do?

In short, he/she takes care of all the digital marketing strategies needed for a product or service to be seen and reach its prospects. A digital marketer will develop and implement the best strategy for your product, after consulting with you and understanding your business model. At Minty Digital we take care of everything from