Data Studio is a data visualisation tool by Google. With dynamic reporting available via Data Studio you can connect many data sources and combine multiple data sets into valuable insights.
At Minty Digital we use Google Data Studio as a way to deliver dynamic reporting solutions to our clients.
To make Data Studio a valuable resource for business, we take care of the set up process and dashboard management.
As Data Studio requires a thorough understanding of data analysis and data research, it is often used incorrectly. This is how the Minty Digital Team can help.
There are many advantages to using Google Data Studio. Our experience of working with Google Data Studio has revealed its 3 key most valuable benefits. We listed them below.
Google Data Studio as a Data Visualisation Tool
Google Data Studio turns website data into highly customisable dashboards at a fraction of the cost (free) or time (templates available).
- We work and surface insights on a weekly or monthly basis from a variety data types:
- Users’ behaviour data i.e. time of day activity patterns
- Top revenue generating search terms
- Users’ location data in relation to paid campaigns’ targeting
- Engagement patterns by device
- and much more
When we connect Data Studio to data source and transfer data onto flow charts, graphs or tables, we immediately see where to focus our attention during the next session of SEO or PPC optimisations.