Warmaroof are a company based on the South Coast who specialise in installing Spray Foam Insulation in homes throughout the UK.

We were tasked with driving more organic enquiries and traffic to their website.

Our Approach

Using a tailored SEO strategy involving Content Writing, Link Building and On Site Optimisation, we were able to drive more traffic and enquiries to Warmaroof then they had ever received before through online channels.

Our first step was to provide an On Site Technical Audit, which identified issues on the website which could negatively affect it’s visibility on Search Engines.

Once these issue were identified and corrected, we ran a Content and Link Building campaign to build up Authority to the site, and target keywords relevant to our industry with tailored articles and landing pages.

These strategies are ongoing and are helping us grow the brands online presence online at a fast pace which is manageable for the company to scale with.


Before starting their SEO campaigns, you couldn’t find Warmaroof anywhere in the search results for unbranded terms such as ‘spray foam insulation’.

After our campaigns we saw over 36 keywords rise by over 90 places in the Search Results, resulting in us appearing over the front page in the search results ( as seen in the image to your left).

This in turn led to a 386% increase in traffic to the site over a 6 month period and a 135% increase in email enquiries.

Warmaroof Key Takeaways

  • 36 Competitive Keywords ranking organically on the first page of Google
  • 386% Increase in organic traffic over a 6 month SEO campaign
  • 125% Increase in organic enquiries made compared to the previous 6 months

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