Non-branded traffic: Users that found the site without searching the brand name.
LivingDNA is a UK-based company that specialises in DNA testing and analysis. Their B2C service allows customers to take samples of their DNA and find out details such as their heritage, family relations, and health trends.
Living DNA approached us to improve their online visibility across English Speaking Countries around the world.
Alongside technical SEO and existing content improvements, we put a heavy focus on developing the blog content.
Keyword research was carried out to find the most popular searches in the industry, we then analysed the competitive landscape to identify which of these keywords would provide the most value.
By creating consistently high-quality and engaging content, we achieved 1st position ranking for several high search volume keywords.
Then, we worked alongside the team at Living DNA to assist them in the creation of new commercial pages providing a range of SEO implementations including keyword mapping, in-depth keyword research, FAQ creation, page speed optimisation, and metadata creation.
The results speak for themselves, our tech SEO and content strategy shot LivingDNA to the top of the rankings for highly competitive keywords such as “centimorgan chart” and “DNA segment” which in turn boosted traffic to an impressive 49K visits per month.
LivingDNA continue to work with us on their SEO & PPC strategy – so stay tuned for updated results!
Reactive and the finance industry are a match made in heaven. With the clients expert insights, journalists from being able to secure expert commentary within their article. Here's how we took advantage of that opportunity for Admirals.
With a goal to generate quality backlinks, obtain media coverage, and increasing client visibility., we launched two campaigns on entrepreneurship and digitalisation of SMEs in Spain, using surveys to gather data. The results included 29 pieces of content in national, regional, and specialised media, brand mentions, and 21 backlinks with an average Domain Rating of 60 and coverage in prestigious media like El Mundo, Emprendedores, and Marketing Directo.
Through a tailored strategy involving technical audits, content analysis, competitor insights, and meticulous keyword research, we propelled FOLCBD.com to the forefront of the fiercely competitive CBD industry. Witness the power of our data-driven approach as their brand flourished amidst the digital landscape.