The client, and the challenge
Wild audience are a SAAS platform offering a platform for email marketing. They describe themselves as “ActiveCampaign for European companies with extra benefits” and pride themselves on their strong internal philosophy and company culture. They came to us after a few bad experiences with PPC, and were more than ready to finally see it drive some results!
As with many SAAS products, we knew our strategy would need to be long term, impulse purchases are a rarity for products like these, so customer touch points were our focus from the get go.
We ran a carefully executed re-marketing campaign through Google Ads to turn those first touch points into conversions.