Increasing organic revenue by 82% for home & garden company
How we increased keyword rankings, traffic, footfall, and revenue for home and garden client Primethorpe Paving with a long term technical SEO and content strategy.
Results Snapshot
+117%
Increase in Organic Orders
+82%
Organic Revenue
+282.85%
Organic Traffic
Who are Primethorpe Paving?
Primethorpe Paving is a UK-based supplier of high-quality paving slabs and garden landscaping materials. Known for their expertise and customer-first ethos, they needed an SEO strategy to match the scale of their offering and support seasonal surges in demand.
The client had an extensive range of paving options, but their site made it difficult for users to choose the right product. The buying journey was clunky, and key landing pages weren’t properly optimised, which was limiting both conversions and organic visibility, especially crucial during peak spring months.
Our approach
Working closely with their web developer, we took a full-funnel SEO approach:
-
User Journey Optimisation
We helped streamline the product selection process to make it faster and easier for both users and the Primethorpe team. This included:-
Simplified product filters and ordering logic
-
A more intuitive buying flow
-
-
New Page Builds + SEO Optimisation
-
Created and optimised new product and collection pages
-
Implemented essential redirects to preserve link equity and improve site structure
-
-
Technical SEO Enhancements
-
Sitewide performance and indexing improvements
-
Backend fixes to boost crawlability and UX
-
Gardens through the decades
Our gardens through the decades campaign is an example of a low budget campaign we launched with the aim of driving links from industry specific publications back to the Primethorpe website.
The team spent time researching trends through the decades, using data such as keyword search volumes and displayed the data with an infographic. the campaign picked up several links from high domain authority media industry relevant media titles such as Local Gardener.
The results
Spring 2025 brought a clear payoff. Comparing March 1 – May 31, 2025 to the same period the year before:
-
Organic traffic skyrocketed by +282.85%, putting the brand in front of more potential customers than ever before.
-
Orders from Google Organic Search jumped by +117%, a clear sign that the traffic we drove was converting.
-
Revenue from organic search increased by +82%, proving the ROI of technical and content-focused SEO.
Ready to start your project? Let’s have a chat.
We have a multi-award-winning team of over 20 SEO, Content Marketing, and Link-Building professionals ready to help increase your online visibility and generate more business.
Fill in the form to arrange a call with our CEO and Head of Client Partnerships to determine whether we are the right fit for your business needs.
If you prefer to book a call directly, then use the link below.