Growing a YMYL Brand: +1148% Organic Clicks for Attolife
Building organic visibility through targeted SEO and content planning.
Results snapshot
+211%
An Overview
Attolife is a UK-based health and wellbeing brand operating within a YMYL (Your Money or Your Life) vertical, an area subject to elevated scrutiny in Google’s Search Quality Evaluator Guidelines. Given the nature of the content, the site needed to demonstrate strong EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) signals to compete in organic search.
The Challenge
Attolife’s content wasn’t appearing for high-intent or relevant informational queries. The blog lacked structure, wasn’t targeting user search behaviour effectively, and didn’t fully meet the content quality standards expected in YMYL sectors. Traffic and keyword rankings were low, and there was no consistent publishing schedule or way to track performance.
Our Approach
Research & Strategy Development
- Keyword mapping and opportunity analysis: We audited the site’s existing keyword profile and identified themes where Attolife could build authority.
- Competitor benchmarking: We analysed content structure, internal linking, and topic depth across leading YMYL sites to inform our own strategy.
- Content planning and topic clustering: Using keyword data and search intent modelling, we developed a structured plan designed to support semantic relevance and build out topic clusters around core themes.
Ongoing on-page SEO & performance tracking
- Search Console tracking: We closely monitored impressions, CTRs, and ranking shifts to identify early wins and underperforming content.
- UX and CRO: Using analytics data, we refined CTAs and improved form placements to capture increased traffic more effectively.
- Continuous updates: As the site began gaining traction, we updated older posts for freshness and relevance.
Content Production & On-Site Optimisation
- Each article brief included primary and secondary keyword targets, internal linking recommendations, structured data suggestions, and user intent guidance.
- We worked closely with the copywriting team to ensure consistent output and content that met both SEO and editorial standards.
- As new content was published, we implemented schema markup where appropriate, optimised headings, and ensured internal links were distributed logically.
Performance Monitoring & Continuous Refinement
- We closely monitored impressions, CTRs, and ranking shifts to identify early wins and underperforming content.
- Using analytics data, we refined CTAs and improved form placements to capture increased traffic more effectively.
- As the site began gaining traction, we updated older posts for freshness and relevance.
The Results (September – April)
With a clear structure and consistent publishing, Attolife saw:
- 245% increase in total ranking keywords
- 3633% increase in keywords ranking in the top 10
- 1148% increase in organic clicks
- 1310% increase in organic impressions
- 87.1% increase in key event engagement
- 211% uplift in conversions
Why this approach worked.
- Every piece of content was designed to satisfy Google’s EEAT criteria and reflect real topical authority.
- Our approach went beyond individual keywords—we built structured clusters that allowed Google to understand the site’s expertise in context.
- With detailed briefs and a defined workflow, we kept publishing momentum consistent and measurable.
Ready to start your project? Let’s have a chat.
We have a multi-award-winning team of over 20 SEO, Content Marketing, and Link-Building professionals ready to help increase your online visibility and generate more business.
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