257+ organic bookings. 684k Google impressions. 114 top-ranking keywords.
Industry: Events & Entertainment
Service: SEO Growth Package (Technical SEO, Content Strategy & Link Building)
+20% organic bookings
Compared to previous year
Year on Year
+140% growth in top 3 rankings
in just 6 months!
Kande is a US-based photo booth rental company, specialising in AI-powered booths for events, weddings, and corporate activations. Their services appeal to both private customers and businesses looking for interactive experiences.
While Kande already had strong brand recognition in certain cities, they needed to improve their national visibility, strengthen their performance for local SEO markets (San Francisco, Denver, Bay Area), and ensure they were positioned for emerging opportunities around AI photo booth searches.
Yes, the video to the right is a Kande AI Sketch Robot!
Kande’s growth relied heavily on organic search, but their visibility was inconsistent across markets. Competitors were ranking for high-value terms like “photo booth rental San Francisco” and “AI photo booth”, limiting Kande’s ability to capture demand.
The key challenges were:
Low keyword coverage for competitive service and local terms.
CTR impact from Google’s new AI Overviews, which were surfacing competitors more prominently.
Delays in content implementation, slowing down SEO momentum.
The business needed an SEO strategy that would:
Improve national and local rankings.
Generate conversions, not just clicks.
Future-proof their presence as AI search traffic grows.
We built an SEO strategy designed to drive bookings and long-term growth:
Keyword & Competitor Research – Focused on high-value local terms (San Francisco, Denver, Bay Area) and fast-growing searches around AI photo booths.
Content Creation – Added new landing pages and blogs targeting commercial queries like rental prices and wedding statistics. Structured content to appear in Google’s new AI Overviews.
Site Optimisation – Improved site speed, structure, and page content. Updated titles and calls-to-action to boost clicks and conversions.
Link Building – Secured authoritative backlinks to strengthen domain authority and national visibility.
Ongoing Reporting – Tracked performance in organic and AI search, refining strategy based on click-through and conversion data.
114 keywords ranking in top 20 (+93% growth)
32% YoY growth in clicks over the last 3 months
119% YoY growth in impressions
257 organic conversions in 6 months (+20%)
Average session duration up 53% YoY (4 minutes)
AI Search Performance
In the last 3 months, Kande has started to see measurable traffic coming directly from AI-powered search engines (e.g., Google’s AI Overviews).
225 views, 97 sessions, and 60 engaged sessions were attributed to AI search.
Growth has been rapid: traffic from this channel is already up 171–186%, showing early traction in a space most competitors are not yet optimising for.
Importantly, users coming from AI search are highly engaged with 60 sessions counted as “engaged,” this suggests that when Kande does surface in AI Overviews, it drives genuinely interested, qualified traffic.
This is significant because AI Overviews are expected to become a major feature of search behaviour.
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