The Highlight
+50%
How a US Based Dental Clinic Generated 50% More Organic Leads Despite 11% Fewer Clicks
Texas Dental Clinics / SEO + Digital PR
More New Patients. Fewer Clicks.
Our client is a group of dental clinics based in Texas, serving patients across multiple locations. The opportunity was to turn existing organic visibility into more new-patient enquiries, particularly for commercially valuable local treatments.
Minty combined service-page SEO, technical improvements and digital PR to help more prospective patients discover the clinics and take the next step towards booking.
The Highlight
+68%
Increase in Leads per 100 Google Clicks
The Results
+27%
More Non-Branded Queries Ranking on Page Two Across non-branded searches
+74%
More Fillings Queries Ranking in the Top 10 For priority treatment searches
+9%
Branded Search Clicks Versus 50% More Organic Leads
The Challenge
Turning Search Visibility into Appointments
The clinics' organic visibility wasn't translating into enough new-patient enquiries. Branded demand was relatively flat, and important service pages were struggling to appear prominently for local treatment searches.
At the start of the engagement, important treatment pages were sitting well beyond the first page of Google. The priority was to reach people actively searching for treatment and make it easier to book.
The Strategy
What Made the Difference
Make Service Pages Work Harder
Rewrote priority treatment pages with clearer above-the-fold content, answers to common patient questions, more useful FAQs, links to the right clinic locations and specific calls to action instead of generic booking buttons.
Fix the SEO Foundations
Refined titles, headings and internal links, corrected site-wide heading and schema issues, cleared out duplicate and test pages, and improved the structure of key local service content.
Earn Authority with Original Research
Created Cosmetic Dentistry and US Oral Health statistics resources to attract editorial coverage and authoritative links. Together, the two pages earned links from 43 websites, including AOL.
What Changed
Commercial Pages Started Moving Up.
Rather than chasing traffic for its own sake, the work focused on treatments patients were already looking for. Several important pages made substantial gains over the reporting period.
Improvement in Average Ranking Position
Moved from page four to the edge of Google's first page.
Improvement in Average Ranking Position
Moved from page five to page two following service-page improvements and stronger local relevance.
Improvement in Average Ranking Position
Moved from page three to page two, with several relevant local searches reaching the top ten.
The Outcome
More Enquiries from Less Traffic.
In the year-on-year comparison, Google organic clicks fell 11%, while branded search clicks rose just 9%. Yet organic new-patient leads increased 50% on the conservative reporting basis, and leads per 100 Google clicks rose 68%.
It shows the value of improving the pages and journeys that turn searches into enquiries, not simply generating more visits. The next opportunity is to push those newly competitive service pages onto Google's first page and protect the gains during a planned website launch.
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