The Highlight
53
How CREO Clinic Secured 53 Media Placements Through Expert-Led Digital PR
CREO Clinic / Digital PR
Putting a Harley Street Surgeon at the Centre of the Conversation
CREO Clinic is a specialist cosmetic surgery clinic based on London's Harley Street. Led by medical director and senior plastic surgeon Dr Omar Tillo, the clinic offers procedures including breast surgery and body contouring.
Minty's Digital PR campaign set out to bring Dr Tillo's clinical expertise into the conversations shaping cosmetic surgery, earning relevant media exposure and authoritative links for CREO Clinic.
The Highlight
21
Original Backlinks Earned
The Results
81
Average Domain Rating of Earned Links
32
Total Links Including Syndication
+100%
Increase in Original Links in September vs August
7
Placements from One Selena Gomez Campaign
Results cumulative to the end of September 2026 unless specified. Original links exclude syndicated copies. Domain Rating is an Ahrefs metric, not a measure of traffic or leads.
The Challenge
Building Recognition Beyond the Clinic
In a crowded cosmetic surgery market, clinical credentials alone don't guarantee visibility. CREO needed its expertise to reach wider audiences and be recognised by credible publishers.
Our objective was to make Dr Tillo a useful, quotable expert for journalists covering cosmetic surgery, body trends and celebrity-led conversations — while securing valuable editorial links and keeping CREO Clinic's Harley Street identity visible.
The Strategy
Expert Commentary, Timed to the News
Follow the Stories People Are Already Reading
We monitored high-interest celebrity, beauty and cosmetic surgery news and moved quickly with relevant expert commentary, from changing body-shape trends to headline-making facial transformations.
Put Dr Tillo's Expertise First
Rather than pitching generic clinic announcements, we offered journalists a qualified surgeon's perspective, making Dr Tillo a credible contributor to stories with broad consumer appeal.
Combine Original Coverage with Wider Distribution
We targeted UK and US publishers and tracked original backlinks separately from syndicated pick-ups, ensuring the campaign was assessed on link quality as well as overall brand exposure.
Examples of Coverage
From Harley Street to International Headlines
Coverage took Dr Tillo's expertise beyond CREO's own channels and into publications with significant UK and international readership.
FOX NEWS
Natural results replace exaggerated curves
Dr Tillo commented on changing preferences in body contouring as celebrity surgery trends evolved.
Read coverageHELLO!
Celebrity facelift conversation
Expert-led reactive coverage around the longevity and changing appearance of celebrity cosmetic work.
Read coverageDAILY MAIL
The debate around SPF
CREO was included in reactive outreach responding to a wider conversation about sun protection and skincare.
Read coverageSelected examples supplied by Minty. Other reported coverage includes The Sun, AOL and Yahoo. Syndication increases reach but is not counted as an additional original backlink.
What Made the Difference
A Repeatable PR Engine, Not a One-Off Headline
September's nine campaigns responded to celebrity transformations, breast augmentation trends and looksmaxxing. The Selena Gomez Emmys story alone generated seven placements and five links.
That month delivered 22 placements, up from 17 in August, while original backlinks doubled from six to twelve. The cumulative campaign passed its target of 20 original links, finishing September on 21.
The approach combined fast reactions with medically informed commentary — giving journalists a reason to return to the same expert as new stories developed.
September 2026
+29%
Media placements vs August
+100%
Original backlinks vs August
12
Original backlinks in one month
The Outcome
Building Credibility Through Consistent Editorial Coverage
By the end of September 2026, the campaign had secured 53 media placements, 32 links in total and 21 original backlinks, with an average referring-site Domain Rating of 81.
More importantly, CREO Clinic had a repeatable way to put Dr Tillo's expertise into relevant public conversations, strengthening its editorial presence and creating opportunities for brand discovery beyond its own website.
This case study reports earned media and backlink outcomes. Organic traffic growth, AI Search gains and patient enquiries attributable to the campaign were not measured in the supplied report.
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