Leading a PPC strategy overhaul to drive more leads for StratX Simulations.

By restructuring StratX Simulations’ Google Ads strategy, we transformed a non-performing account into a scalable, conversion-driving machine in just two months.

The Challenge.

When we took over StratX Simulations’ Google Ads account, the setup was ineffective. Campaigns were aimed at driving free demo sign-ups, but the structure, ad copy, landing pages, and keyword strategy weren’t optimized for conversions.

Zero conversions in active campaigns.
Keywords were too broad and lacked search volume.
Landing pages needed better copy and layout.
Search campaigns were diluted by display network targeting.

Our Approach.

We restructured the entire account to drive high-intent traffic and maximize ROI.

We gave the account a complete overhaul the account to focus on high-intent traffic and maximize ROI. Our keyword strategy was built to align with StratX’s core offerings. Rather than a one-size-fits-all approach, we segmented campaigns by audience: corporate (B2B) for leadership training and academic for university educators using business simulations.

Every ad was rewritten to sharpen the value proposition and build trust. Early results showed corporate audiences driving stronger engagement, so we quickly shifted more budget to high-performing campaigns, ensuring spend was working as hard as possible.

The Results (Month 2 After. Takeover)

Our strategic overhaul delivered immediate and measurable improvements:

+437%

Increase in Conversions MoM.

+113%

Increase in Conversion Rate.

-72%

Decrease in cost per conversion.

+53%

Increase in CTR

-40%

Decrease in CPC (cost per conversion).

Campaign-Level Performance Highlights.

Corporate Search Campaign: 16,497 impressions, 651 clicks, 35 conversions (5.38% conversion rate).
Simulations Search Campaign: 2,540 impressions, 323 clicks, 7 conversions (2.17% conversion rate).

Key takeaways.

Targeted keyword selection and audience segmentation drive performance.
Budget should follow data—invest in what converts.
Clear, trust-driven ad copy improves engagement and conversion rates.
Regular performance reviews allow for agile budget and strategy shifts.

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