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LLMs are starting to question self-promotional listicles, and Anthropic has just banned using Claude to manipulate AI answers. Here's where AI Search is heading.

Six practical strategies law firms can use to get found in ChatGPT, Google AI Overviews and other AI search platforms in 2026.

Ask five people in search what “optimising for AI search” involves and you’ll get five different answers.

Last week Reddit’s visibility in ChatGPT fell off a cliff.

If you’ve been in the SEO industry as long as me, you will know the struggles when it comes to link building.

AI search is changing how people research legal services.

If you are responsible for marketing in 2026 and SEO is part of your remit, traffic alone no longer tells the full story.

How much does SEO cost in the UK?

Discover how Reddit can supercharge your SEO strategy in the age of AI. Learn step-by-step how to use Reddit threads and comments to influence AI search results, boost your brand’s visibility, and stay ahead of competitors.

Marketing teams are being asked a new question by leadership.

Is this really the death of the click?

You don’t need expensive tools or a huge budget to land digital PR coverage and links.