Don’t Scrap It Yet: Smart Ways to Reangle Your Data-Led Campaigns
A data-led digital PR campaign can be a story gold mine, providing so many possible headlines, angles and sometimes statistics.
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Gabby Buck
Senior data insights executive on the Minty PR team. Gabby loves all things data and putting together fun campaigns
Why “Data-Led” Still Wins in 2025 with Senior Data Insights Exec, Gabby Buck
Decision making in marketing without using data to back it up is like that game we all played as kids, where you have to reach around in a box whilst blindfolded and guess what’s in it.
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What Is Reactive PR and Why It’s Important: Benefits of Responsiveness in Digital PR
In a nutshell, PR refers to how information and data about a person or brand goes out to the public and the media.
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What is the news agenda and how can you use it to your advantage?
How ever we digest the news (whether that be TikTok for Gen Z, Gen X parents getting their daily dose of Susanna Reid on GMB or millennials scrolling on the Sky News app with their morning coffee), the majority of us religiously check the headlines when we wake up in the morning.
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