Decision making in marketing without using data to back it up is like that game we all played as kids, where you have to reach around in a box whilst blindfolded and guess what’s in it.
In a nutshell, PR refers to how information and data about a person or brand goes out to the public and the media.
How ever we digest the news (whether that be TikTok for Gen Z, Gen X parents getting their daily dose of Susanna Reid on GMB or millennials scrolling on the Sky News app with their morning coffee), the majority of us religiously check the headlines when we wake up in the morning.