App Campaign on Google Ads is an automated campaign that allows your product (app) to be seen by users who visit many Google Network properties, above all Google Display, YouTube and Google Play.
App Promotion To Drive App Installs
In order to effectively advertise your app for Android and iOS installs you need to consider the following:
- Repeated usage potential of an app
- App value for the user (does it enhance their lives)
- Design and user experience
App Promotion for In-App Engagement
There are millions of apps out there and ability of a mobile device to store an unlimited number of apps is still in question.
Once your app is successfully installed on a mobile device, it is imperative that this app is used in a way that it presents a value for both the user and the creator of an app.
However, a conversion in a form of user engagement does not yet mean revenue.
We strongly recommend that start-up mobile app ventures plan their app design so that it weaves in a conversion action that’s measurable and profitable.
In short, app engagement action with value can be:
- A paid profile creation
- A monthly subscription
- An in-app purchase
Tracking Results of App Promotion on Google Ads
Although bidding and targeting happen automatically after app campaign is set up on Google Ads, app campaigns with in-app engagement goal will not run until App conversion Tracking is configured correctly.
App campaigns with in-app Engagement objectives require a specific conversion configuration and conversion software that will track the whole array of different actions that users take within an app to then analyse and pinpoint the actions that transition into revenue.
This is where the agile Minty Digital team flexes their muscles, for instance to set up your app campaign and its measurement for success.
Creating App Campaign Ads
The last stage of setting up App Campaign in Google Ads is Ad creation. The process is somewhat different to that when creating Text Ads or Display Ads.
App Campaign Ads Creation Process:
- Upload brand assets like images, headlines and videos
- Choose your Call To Action
- Save your assets in Google Ads and submit for approval
- Google will automatically mix and match uploaded assets to determine the best performing combination