Inflectiv Group acquires minority stake in Minty Digital
London, November 2026
Minty Digital, the international SEO, Digital PR and AI search agency, has announced that Inflectiv Group has acquired a minority stake in the business.
The deal marks Inflectiv’s fifth strategic agency acquisition and forms the foundation of the Group’s search capability.
Founded by Charlie Clark in Barcelona in 2017, Minty has grown from a one-person freelance operation into a multi-award-winning agency with teams across London, Barcelona and New York.
The agency has built a strong reputation in SEO, Digital PR and AI search optimisation, with particular depth in the travel sector, helping brands become more visible, trusted and chosen as AI reshapes how people discover and evaluate them.
The investment brings Minty into a group of complementary specialist agencies spanning research, brand, creative, PR and content. For clients, it opens the door to a broader offering across social, YouTube, podcasts and analytics, connecting how brands are shaped and understood with how they are found.
Charlie Clark, Founder and CEO of Minty Digital, said:
“I’ve always had bigger ambitions for what Minty could become, and over the past year it became clear that the next stage meant surrounding ourselves with people who’ve already been there and done it.
Inflectiv’s leadership team has scaled agencies into multi-million-pound businesses, and that’s exactly the trajectory we’re working towards.
Most importantly, Minty will remain Minty. Same brand, same team, same culture and the same commitment to great work for our clients, just with a lot more experience, expertise and opportunity around us.”
James Rose of Inflectiv Group said:
“Finding the right agency and founder to build our search capability has taken almost 18 months. What stood out about Charlie and Minty was a team genuinely innovating in search, with a deep understanding of how to support clients through a period of real change.
As with every Inflectiv agency, independence remains central.
Charlie and his team will continue to lead Minty, supported by our strategic expertise, operational infrastructure and wider network.”
About Minty Digital
Minty Digital is an international search agency specialising in SEO, Digital PR and AI search (GEO). Founded in 2017, Minty works with brands across travel, legal, hospitality, fintech and eCommerce from offices in London, Barcelona and New York.
About Inflectiv Group
Inflectiv Group partners with exceptional founder-led agencies across marketing, media and communications. It purchases minority shareholdings in carefully selected independent agencies, helping founders accelerate growth, increase enterprise value and create more options for the future.
Each agency remains independently led and retains its own brand, culture and identity, supported by Inflectiv’s operational infrastructure, strategic expertise and wider network.
Inflectiv’s partner agencies include Fresh Air, Hue & Cry, psLondon, Sonder MR and Minty Digital.
Read Inflectiv’s announcement: https://www.inflectivgroup.com/press/minty-digital
