Social Media Marketing

Build Your Brand Through Social

Social media offers all types of businesses an opportunity to connect with and advertise directly to billions of users worldwide. If you’re not using social media to advertise, you’re missing out on interaction with potential customers who may be interested in your products or services.

Facebook alone has over 2 billion active monthly users, so if you haven’t already, it’s time to go social with your marketing strategy.

The Benefits

  • Improved sales
  • Increased brand awareness
  • Improved relationships with customers
  • Improved website traffic
  • Improved SEO
Social Media Marketing

Are you on Facebook?

Facebook is number one for many reasons when it comes to social media and the potential benefits it can offer your business are huge.

Firstly, Facebook provides highly detailed targeting information when setting up advertising campaigns. Ads can be aimed at Facebook users depending on location, age, gender, interests, demographics, behavior, and connections.

This means your ads can reach people who already have an interest in a specific topic or fit into a particular demographic. If you want your ad to reach 25-50-year-old parents, who are interested in DIY and live within 20 miles of London, Facebook can make that happen.

The benefits are endless

Social media is a great tool to help you reach your digital marketing goals. When using social media ads, it is easy to set simple targets such as increasing brand awareness or website traffic. It also provides flexibility in terms of budget, length of campaigns or even when your ads are shown online.

A strong social media presence should be a key part of your digital marketing strategy. With just a few hours a week spent on social media, over 91% of marketers say that their social marketing efforts greatly increase their brand visibility and heighten user experience.

So don’t hang around because if you are not taking advantage of the benefits that social media can offer your business, your competitors will be.