PPC (pay-per-click), or paid media, is a modern alternative to traditional marketing and advertising.
It is highly cost-effective, tangible and provides a lot of detail when targeting adverts to potential customers.
It allows you to market your products and services to people who already have an interest in or awareness of what you are offering.
These sponsored links are beneficial to anyone who wants to achieve more exposure for their website and are also a cost-effective tool. There is only a requirement to pay for the advert once a customer has clicked on the advert.