Digital Marketing For The Legal Industry
Digital marketing services designed to boost your online presence, attract high-value clients, and establish your authority in the legal industry.
Removing your dependency on costly legal keywords.
Across the board, all law firms share on goal: to increase revenue by attracting clients. Legal keywords stand at the 6th most expensive keywords for PPC, alongside insurance, personal loans and mortgage searches. We help law firms say goodbye to reliance on expensive marketing channels by driving leads through organic search, helping to reach revenue goals faster.
An industry built on trust
Just like health care, the law industry and the success of its practices are built on trust. Data shows Gen Z and Millennials do their research and don’t rely as much on word of mouth like Gen X and Boomers, so your online presence matters more than ever.
We combine digital PR to help build brand trust and authority, technical SEO to provide your site with a strong foundation for ranking, and content services to further enhance your brand’s voice and demonstrate expertise.
SEO & Content Marketing for Education Advocacy
We worked with an education law firm, Education Advocacy, to reduce their reliance on word of mouth. Through a combination of technical SEO fixes, including work on UX, and content marketing, such as white papers and interactive landing pages, we transformed this small family business from relying on word of mouth to having a website offering endless resources, links from the NHS and .Gov, and ranking organically for high-value keywords.
The stats speak for themselves:
-
- Monthly traffic increased from 80 to 5,000+
- Increase in top 3 ranking positions from 3 to 135″
Our Services
Copywriting
A huge part of any SEO strategy is high quality copywriting. Our team of copywriters have experience across many industries and are experts at adapting to your unique tone of voice.
Our research heavy, collaborative approach ensures content remains factually correct at all times.
Technical SEO
We have the resources to make the changes in house, or pass on instructions to your developers.
Technical SEO forms the foundation of your SEO success, so we put a big focus on this from day 1.
Outreach
We’ll outreach the content we create to relevant media titles in order to increase the number of links pointing to your site, and boost your brand authority.
Using tools like Roxhill and Muckrack, we have access to journalists all over the world, and a reputation for producing stories they want to cover.
Still have questions?
See our FAQs below, or feel free to get in touch to speak to the team directly.
How do you ensure the content is legally accurate and compliant?
We ensure accuracy and compliance in all our content through a collaborative approach and extensive research. By working closely with legal experts and consulting with our clients, we tailor content to reflect their specific needs. Our team undergoes ongoing training and follows a strict approvals process, ensuring that our work is accurate, compliant, and reliable.
What is the cost of your digital PR and SEO services?
The cost of our digital PR and SEO services depends on your specific requirements. We begin with a conversation to understand your needs, target areas, and goals. This allows us to provide a customized quote tailored to your law firm’s unique situation.
How long does it take to see results from SEO efforts?
The timeframe for seeing results from SEO efforts can vary depending on several factors, including the competitiveness of your target keywords, the current state of your website, and the strategies implemented. Generally, it can take anywhere from 3 to 6 months to start seeing significant improvements. However, SEO is an ongoing process, and consistent efforts will yield the best long-term results. Any agency that tells you otherwise should be avoided, there is no way to guarantee search engine rankings.
Can you assist with reputation management for my law firm?
Yes, we can assist with reputation management for your law firm. Our approach includes monitoring online mentions using tools like Meltwater, flagging negative reviews, and promoting positive content to enhance your firm’s online reputation. We use a combination of SEO, content marketing, and digital PR strategies to ensure your law firm maintains a positive and professional image online.
How do you handle link building for law firms?
Our link-building strategy for law firms involves identifying high-quality, relevant websites and creating valuable content that journalists want to cover. We focus on building relationships with authoritative sites and leveraging digital PR to secure media coverage and backlinks. While we always strive for the best results, it’s important to note that link acquisition cannot be guaranteed, as it ultimately depends on the discretion of third-party sites.
Grab yourself a coffee, let’s have a chat.
Fill in your details and one of the team will get back to you.
If you prefer to book a call direct, then use the link below ⬇️