Ellie Mckenna

In a nutshell, user-generated content – or UGC for short – is content that’s created by people, rather than brands.

A strong, solid marketing strategy is important for any brand – and it’s no different for the travel industry, one of the fastest-growing markets in the world.

The global travel market is massive, and in today’s world (especially as we navigate into a post-Covid one) digital marketing and PR for tourism are constantly changing.

In a rapidly evolving business landscape, diversity has emerged as a vital element for success.

In today’s digital landscape, where attention spans are fleeting and competition for online visibility is fierce, it has become crucial for businesses to optimise every aspect of their online presence.

Digital PR is a multi-faceted strategy used to increase the awareness of brands using online methods.

You heard about the SEOcial hype, now let us take you through our evening in the swanky new rooftop of Semrush’s office where we held our 2023 summer party.

Ever wondered how much would Career Barbie have made if she was a Ken doll instead?