It’s almost here and everybody can feel it. Yes, the New Year! As we’re soon wrapping on 2018, let’s look back at what worked and what didn’t in terms of Digital Marketing. But most of all, let’s see if we can predict what 2019 will bring us.
It’s no secret that digital marketing is fast changing. This means there are always new opportunities to be original but that there’s also and an ever-lasting effort to innovate and adapt.
Here are a couple of the Digital Marketing strategies we’re preparing for 2019 and you should, too.
1. AI is the key
We’re living in a world that’s constantly changing. Technology is all around us and we love how much it simplified our lives. So one thing you should keep in mind when building the marketing strategy for the next year is to automate your processes. And you can do so using the holy powers of Artificial Intelligence. Tools such as chatbots proved to ease the pre-purchase decisions and help customers better interact with the brand and product. Don’t be scared to try AI as it will become more and more present in our lives.
2. Introduce Virtual and Augmented Reality in your strategy
“Disruption” is the word of the year and there’s no shortage of it when it comes to Virtual and Augmented Reality. And what’s fun about them is that they can be used in your Marketing Strategy! Through both VR and AR you can improve brand engagement and help people with their purchase decision. These new technologies do wonders when it comes to giving prospects a feel of the product they could own and makes the whole experience impressing. If you want to bring your products to life, now you know the solution. The customer journey will turn into an immersive experience and this will make people give you their money easier.
3. Try a different kind of searching
Text-based search queries are so 2015! Peoples’ needs have evolved and so have their requests. If you haven’t done this in 2018, one way to keep up with your competition in 2019 is to introduce visual and voice searching for your online platforms. Think about how useful voice search is on Google and how people received this update at the time it was introduced! We wrote an in-depth article about this here. In 2019 it becomes crucial to apply tailor-made solutions to your customers and make their user experience as pleasant as possible.
All in all, although building a digital marketing strategy is sometimes a struggle, you should strive to offer the best experience to your customers. These three strategies come with simple yet innovative means to offer pre-purchase information of your product. If you’re unsure of how your 2019 Digital Marketing strategy should look like, get in touch! We’re here to help.