How To Create a Signup Form That Converts
Conversion is one of the main metrics to be taken into consideration when analysing the efficiency of a Digital Marketing strategy. However, sometimes generating leads through your business’ website can be a real struggle if you don’t use the right tools and don’t turn people’s limited attention span to your advantage.
When it comes to signup forms, it’s important to know that conversion is closely related to both the design and the purpose of it, so before you start planning on what to do with all the information you’ll get from your visitors, take a look at these tips for creating an impactful signup form.
Remove all the unnecessary fields
The first thing you have to keep in your mind when building a signup form for your customers is to keep it short, simple and eliminate any unnecessary fields. How? Easy. Just ask yourself: ‘Do I really need this information form my prospects?’ Excluding the irrelevant wording can lead to a 120% increase of the conversion rate. What is more, people might not see the required fields and feel like they have to complete all that long and boring questionary. Who wants that? Nobody. So keep it as short as needed.
Use a single column
You want the sign up to be a simple, effortless experience for your clients. Eye tracking studies have shown that the more columns a registration form has, the bigger the risk of misinterpreting the fields it is. Also, it causes disruption in reading and adds time to get it completed. Anyhow, you can use the two-columns arrangement for linked information, such as first name and last name, but other than that, stick to the single column rule for a better conversion rate.
Use progressing profiling
We have all experienced at least once the signup form that asks twice the same question. And it is irritating! This is why you should remove redundant questions and prevent similar ones, even if you feel like they mean a slightly different thing. Instead, you could use an option that remembers the fill and auto-fills the known information for your customers. That simplifies the whole process a lot and won’t get your prospects frustrated.
Display your social proof
People need to trust your business. And for this to happen, they need to exchange opinions with other people who have had a previous interaction with it. This gives them a sense of belonging and makes them feel like they’re not the only ones hanging around your business. Social proof means having product reviews on your landing page, submission counters, and testimonial quotes. What are you waiting for? Let your customers take action and connect with each other, as this will bring you more credibility. Or hire someone to do it for you.
Tell them what’s next
Just as the unnecessary fields, you also need to eliminate the uncertainty of the next step. People need to feel like they can control the environment and this is why you should not fear to reveal the next step in the signup process. Furthermore, the submit button should stand out, be bold and easy to see, so that it’s recognizable. You could also change its name from ‘submit’ to a strong call-to-action.
All things considered, creating more conversion to your website is not only beneficial to your sales, but it also helps you grow your mailing list and learn more about the people in your niche. Is not easy nor impossible, but building a simple, engaging, easy-to-follow and visually outstanding signup form is the key to do it.
So, have you already started building up a strategy? If you need help developing it, let us know!