Why Your Home Improvement Company Needs Digital Marketing
It’s no secret that the home improvement industry is competitive, but competition should be healthy. Losing out to your rivals but offering the same services is a huge blow to any business.
If you’re at a loss on how to turn things around, it could be time to reconsider your marketing strategy.
Digital marketing is at the centre of every successful company’s sales strategy and it could be key to outperforming your competitors and making your business a success in the future. Some of the most recent stats state:
- 81% of shoppers conduct research online before making a purchase
- 76% of people use Facebook to find the content they’re interested in
- 70% of retargeted web visitors are more likely to convert to your site
- 64.6% of people click on Google ads when they are looking to buy online
- 57% of customers say they are influenced by positive comments about a brand online
In this article, we will outline the importance of digital marketing – the control it provides, the new clients it can reach and how it can improve your reputation as a business. We will also explain why Minty Digital is the perfect partner to help you achieve this.
Target Your Customers Directly
In traditional advertising, you pay to reach a broad audience and hope that potential customers see or hear your advert and may be interested in your services.
By using digital marketing, you can tailor your advertisements directly to a specific audience, effectively choosing people that you know to have an interest in your products or services before paying for your advert.
Information that can be used to target customer adverts includes;
Demographic information – Yearly income, occupation, and homeownership
Specific interests – Interior design, DIY, home improvements and property development
Behaviours – Looking to buy a new property, recently purchased a new property and likely to buy specific products relating to home improvement
Specific search words and phrases – Indications that they may be ready to buy or book an appointment or consultation with your company
Minty Digital will work closely with you to understand your aims as a business and the type of customer you want to target. We have lots of experience working with clients in the home improvements industry and understand what it takes to achieve excellent results.
Detail and Control
By using digital marketing, it is very easy to measure the performance of your advertisements and marketing campaigns. You can see how your money is being spent and what returns your business is making. Unlike traditional advertising, you can also get detailed information on how many people interacted with your campaign, how many people clicked on an advert or visited your website and most importantly, how many people purchased a product or service as a direct result of advertising.
Another benefit of digital marketing is that it is also highly flexible. You can increase or decrease spending and extend or stop a whole campaign or one particular advert at any time, giving you complete control.
At Minty Digital we consistently monitor our ongoing campaigns, provide clients with regular updates and make improvements regularly. We are also on hand to answer any queries you may have about your campaign and we’re happy to be flexible and provide bespoke services to each client.
Minty Digital’s Top 5 Tools for Home Improvement Companies
1 – An attractive and effective website that uses SEO
Search Engine Optimisation (SEO) is a chance for businesses to improve the likelihood of appearing in their potential customer’s online searches. This combined with an attractive website with all the right information will win your potential customers’ confidence.
At Minty Digital we have extensive experience in helping our clients rank highly on search engines such as Google and Bing, increasing their visibility in key search words e.g ‘Loft insulation’ and attracting visitors who convert to sales.
2 – Pay-per-click ads
SEO will help attract visitors to your website organically. However, using pay-per-click ads will allow you to reach even more potential customers and continue to be one step ahead of your competitors.
By using this tool, Minty Digital will help your business to reach the sponsored links tab which appears at the top of Google search results, using keywords relevant to your business. This is a dynamic, efficient and fast-paced way of reaching your clients and you can even focus on search terms that indicate a potential customer may be ready to make a purchase.
3 – Social Media Ads
If you are not using social media advertising to promote your business, you are missing out on potential customers that are always on the lookout for new content and products that they are interested in.
By choosing Minty Digital to help your business advertise on social media, you will be able to achieve detailed targeting of audiences based on their location, interests and behaviours e.g ‘Everyone who lives with 20 miles of London’ or ‘Homeowners’.
4 – Retargeting
Most people visit websites and research online before they commit to a product or service. Before using your services or buying a product, many of your existing customers could have visited your website and looked at what you offer.
Retargeting allows you to reach potential customers who have visited your website before but didn’t make a purchase, keeping your website and brand fresh in their mind. If they do, Minty Digital can help you to ensure that when they are ready to make a purchase, your business will be number one on their list.
5 – Reputation Management
Your online reputation is integral if you want to stand out from the home improvement crowd. Customers are more likely to tell others about a negative experience than a positive one and negative reviews online may put off potential customers.
Minty Digital will help you to monitor interactions with your customers online in a quick, efficient and professional manner. This will ensure that you maintain an excellent online reputation and that potential customers get a good first impression of your business.
The Bottom Line
The bottom line is your companies’ bottom line. Ignoring digital marketing or not getting the most from your budget could be highly detrimental to your profits. Minty Digital can help you to get the most out of your marketing budget. We have the experience within the home improvement sector to help you to move to the next level online and outshine your rivals. If you would like to learn more about the services that we offer and how we can help you, get in touch with the team today.