5 Ways to Bring Traffic to Your Website
Website traffic is essential for an online business. It helps you generate leads, learn more about your audience, see if your marketing campaigns are working and gives you insights into the growth of your business.
As there are so many websites that focus on the similar niches out there, the process of bringing traffic to your website might seem a bit scary and relentless at first sight. But don’t be discouraged, you do not need everyone to come to your page, focus on the people in your specific target audience and we will give a list of 5 ways you can start increasing traffic to your website.
1. Use SEO
Organic SEO is an effective way to drive traffic to your website but it takes time and resources to develop a working strategy. While doing that you can still drive traffic to your site using PPC advertising. This means you choose specific keywords to target and pay each time a user clicks on the ad. If you don’t have a very strong website, you can target longer tail keywords (<50 searches a month) that are often much easier to rank for.
To learn more about what free tools are available out there that can make your life easier and help you drive traffic to your website read our Free PPC Tools To Use For Better SEO article.
2. Use Social Advertising and Hashtags
Use social media to promote blog posts and other useful content on your website. This way you can get your social media followers to your site, as well as users in your followers’ networks who share your content. By adding hashtags to posts that promote your website pages, you can extend your reach beyond your network and get discovered by users searching for your products and services.
Organic social posts are one of the ways how to get traffic to your website. But, it’s not the only way to drive traffic using social media. You can also use paid promotions to drive a substantial amount of traffic to your website. So if you don’t see much traffic from social sites, try using ads on platforms your target audience uses most. Even better, use strategic targeting tools to reach the people most likely to respond to and enjoy your messages.
Social advertising on Facebook, Twitter, and other networks is still relatively cheap today as compared to Adwords. Many of them also allow you to segment down by demographics or target by keywords so that you hit your ideal audience.
3. Publish Content Regularly
Content can get you more free traffic either through more loyal visitors (people will come back to check if you have published new content), more social media mentions or more organic visits (search engines will crawl your website more often).
What can you do? First, you need to create a publishing schedule and stick to it and second try to publish good content that will make your readers come back again and again. Regularly publishing content also gives you more reasons to post on social media, because you have content to share and it gives other sites something to link, as inks back to your site are important for SEO.
4. Revive old content and do guest posts
If you are tracking your keyword rankings (and you should do this), you can find the keywords that you rank near the bottom of the first page and go add useful content to those pages to help them rank better. You can also use old content that had good ranking and spruce it up a bit with the latest news. We talked more in-depth about reviving old content and ways to do that in this article, so be sure to check it out.
Many people believe that guest posting is about getting links but this shouldn’t be the case. The main reason for why you should guest post to another website is the traffic benefits and not getting a link pointing to your website.
A guest post on a trusted website may rank high as well and this will create a steady flow of free traffic to your site. Not all guest posting produces the same results, so when considering how to get traffic to your website, keep these best practices in mind: look for blogs that share your audience, link back to your site in the guest post if possible, always focus on using your author bio as another driver to your site.
5. Optimise your website for voice search
With the growing popularity of virtual assistants like Siri, Alexa, or Google Assistant, the internet is taking a new turn. Today, people looking for information online are more likely to use voice search and plain language than they were over the last several years, we tackled this upcoming trend in this article.
These are some ways businesses can make their content voice search-friendly: optimize long-tail keywords and phrases as voice searches make use of natural language, focus on your FAQs as a clear answer to a commonly asked question has a better chance of appearing in Google Answers and think as local SEO as your friend as voice search is 3 times more likely to be local. Keeping your contact information, opening hours, location and content up to date is necessary.
There are many ways you can increase traffic to your website, free or paid, you just need to find the ones that suit your business best. Try to think outside the box and I am sure you can find even more free ways to get more visitors to your website.